Look at how China, with its 1.4 billion consumers, rules the National Basketball Association and its de facto parent company, Nike, the same way it rules Hollywood. Access to China’s consumers and Asia’s cheap labor (even sometimes slave labor) is the key to Nike’s economic growth. The Portland-based shoe and apparel manufacturer generates $40 billion a year in revenue. Its global reach, agenda, and revenue streams dictate the strategy of the $8-billion-a-year NBA. Many are unaware that Nike, and not the NBA, controls basketball. One could make a fair argument that the NBA is nothing more than the in-house marketing department of Nike.
Jason Whitlock, American Sports Are Letting Down America.
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